What did you expect? Honestly, think about Jaguar's controversial recent rebrand, and ask yourself how it could've gone any differently. For a brand so hopelessly tied to the ways of the old school, ...

While a company deciding to rebrand itself is not necessarily unique, the exact way that a company might decide to create its new brand can have a LOT of variety. From logos to entire name changes, ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and "intolerance.

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones interested, or both. A rebrand can take a company to unprecedented heights or ...

Add Yahoo as a preferred source to see more of our stories on Google. The new Jaguar Type 00 concept car has now been unveiled, yet the furore over the British brand’s relaunch hasn’t died down – if ...

Jaguar, the century-old company best known for some of the most beautiful cars in history, shocked the automotive world last summer by announcing it was ceasing production of its entire range of ...

Jaguar is back in hot water after its new EV design release on Monday. Images of the new Jaguar Type 00 concept car circulated across the internet as the British car company continued to face backlash ...

Iconic luxury car brand Jaguar is taking a break from selling cars to reinvent itself. In recent decades, Jag has been an also-ran mainstream luxury brand competing with the likes of Cadillac, Lincoln ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

Jaguar will reveal a concept car that shows its future design direction on December 2. This concept previews the first car in a new line of more upmarket and all-electric Jaguars that will be pitched ...

Jaguar is launching a new brand identity that includes a new logo, wordmark, typeface and color palette. “The typeface—which Jaguar refers to as a ‘device mark’—looks crisp and modern, with the word ...