A report says Hyundai may end Santa Cruz pickup production before its scheduled end in Q2 2027 amidst poor sales in America.

The plucky Santa Cruz is apparently headed for the chopping block so Hyundai can develop a body-on-frame truck.

Hyundai launched the Santa Cruz compact pickup for 2022, but a new report says the truck’s first generation will also be its last.

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Reports from south of the border suggest Hyundai may be tapping out of the small-truck market and might elect to cancel its Santa Cruz pickup in favour of bumping up production of its closely related ...