The inventor of the viral "Grimace Shake" trend that has users pretending to pass out or fall down in random places after drinking the McDonald's purple drink has shared how he came up with the meme.

(NEXSTAR) – Twitter users who follow the official McDonald’s account were greeted to a nostalgic sight on Monday: the large purple face of Grimace — bug-eyed and nearly expressionless — staring ...

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Ronald McDonald is a clown. Birdie the Early Bird is a bird. The Hamburglar is a burger burglar. Mayor McCheese is the burger-headed mayor of McDonaldland. But what, exactly, is Grimace? On June 6, ...