Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
The recent developments in AI and machine learning across industries have convinced many that this innovation is on par with the great, transformative technologies of the past: electricity, cars, ...
As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear understanding of ...
The four kinds of generic business models are creator, distributor, landlord and broker. The creator manufactures the product or service. The distributor sells it to users. The landlord owns the ...
Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.
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