Apple’s new head of App Store Worldwide discusses the company’s broader gaming ambitions, the growing number of premium ...

Apple is about to launch the ‘HomeView’, a product that could decide its future - ANALYSIS: iPhone maker has always struggled with the smart home – but it is now becoming more urgent, writes Andrew Gr ...

Apple's future will bring major changes ... but maybe not as many as you think. AI image: Perplexity/Cult of Mac Apple just finished its first 50 years, making this an ideal opportunity to look ahead ...

The future of Apple's rumored smart glasses and the existing Vision Pro headset has become blurrier in recent weeks. Between price hikes, the alleged back-burning of projects and high-level departures ...

Apple and Google just made one of the most important artificial intelligence (AI) announcements of the year. Under a new multi-year collaboration, Apple will base the next generation of its Apple ...

Apple's Worldwide Developers Conference kicks off June 8, bringing a fresh batch of software updates across the company's ecosystem, including WatchOS 27 for the Apple Watch. This year, however, all ...

Apple has filed a patent for smart glasses that could identify attached prescription lenses using reflections and adjust ...

For at least the second time in the last decade, the future of the Mac Pro looks bleak. Bloomberg reports that there are currently no plans within Apple for a new Mac Pro, despite rumors last year ...

The future of Apple looks a lot like its past judging by how the company's outgoing CEO Tim Cook and his successor John Ternus showed up at the Ted Lasso Season 4 premiere wearing virtually identical ...

The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple ...

Hackers poking around in iOS 26 recently uncovered something Apple definitely didn’t intend anyone to see: every modern iPhone is running the operating system Apple’s upcoming “iPhone Fold” will ...

The Apple Creator Studio is the latest in a long line of subscriptions for Apple products and services. You can guarantee Apple will do it more in the future. Responding to a query about Apple ...