Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of ...

A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we ...

Short-form vertical video stands out as one of the most engaging online content formats, according to Media.net. A majority ...

NEW YORK--(BUSINESS WIRE)--Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Companies spend billions of dollars per year on advertising in the U.S. alone, so sometimes ...

Chief Creative Officer at Brand Inception, nourishing brand strategies, marketing & IT to leverage business vision & propel business success. To continue ...