In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology ...

Emerging technologies such as the Internet of Things (IoT) and artificial intelligence are adding large amounts of data to business systems every minute of the day, amounting to dozens of zettabytes ...

Some CRM platforms tend to slow their team down. As a result, platforms that help you get the job done without making things more difficult are the most popular options. This tech should be simple to ...

The first few months of the year 2020 were exceedingly hectic for everyone involved. On a personal level, COVID lockdowns completely changed people’s plans, routines, and established systems. On a ...

The adtech industry includes an array of products and companies, including supply-side platforms (SSPs), demand-side platforms (DSPs), data management platforms (DMPs), ad exchanges, and more.

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly -- and those that already exist are expanding capabilities. But what is ...

Discover the four types of CRM software available and learn how to choose the right one for your business needs. Explore key considerations and features to make an informed decision. All customer ...