When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Americans have become increasingly aware of the need for energy efficiency at home, at work and in between—especially during peak periods. With that awareness has come a growing willingness for energy ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

Dennis L. Rubin takes a look at the future of fire department customer service programs. By all indications, fire department-based "customer service" programs are on the rise across the nation. It ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

CEO at Alchemer. I have a passion for creating customer-centric cultures, which began as a founding member of Accenture’s CRM Practice. Businesses succeed or fail based on their ability to engage and ...

Opinions expressed by Entrepreneur contributors are their own. Economic headwinds and changing customer expectations after the pandemic have caused many CEOs to scratch their heads about how to get ...