Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...

In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) -- the ...

On March 16, drugstore beauty brand Maybelline posted a photo of a beauty blogger on its Instagram — something the brand often does. The difference: This blogger, who has over 1.5 million followers on ...

“Clinically Proven.” “Breakthrough Technology.” “Ten Years of Genetic Research.” These are phrases you might expect to find in the pages of Scientific American. But these descriptions also show up in ...

Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used "enhanced post-production" and "photoshopping" to make eyelashes look thicker than they were in real life ...

Cosmetics and make up in general is usually designed to make you look prettier. Certainly if you’re trying to market your cosmetic products, you’ll try to make it so that it leaves a positive and ...

If you’re skeptical about the claims made by cosmetics firms about the attributes of their lotions and potions, you’re not alone. A new study shows how little truth there seems to be in those glossy ...