Forbes

The Time Has Come For E-Commerce Sampling

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...
MedCity News

Direct-to-Consumer medical testing is something all medical labs should embrace

As the healthcare industry continues to evolve, medical labs are finding themselves in a unique position. Historically one of the most under-recognized medical specialties, labs are now an essential ...
Bloomberg L.P.

Quest Sees Direct-to-Consumer Testing Taking Off Post-Pandemic

Commercial laboratory Quest Diagnostics Inc. sees a growing direct-to-consumer testing opportunity following the Covid-19 pandemic, as patients seek greater control of their health care and the crisis ...
QSR magazine

Curion Holdings Opens State-of-the-Art Consumer Testing Center

Curion Holdings LLC, an award-winning, full-service product and packaging consumer insights firm announcde the grand opening and ribbon cutting ceremony for its newest, state-of-the-art Atlanta ...
Chief Marketer

Coca-Cola’s New Enviga to Get Major Consumer Sampling

Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia ...
MD&M East

Why You Should Embrace Direct-to-Consumer Lab Testing

Of its many wiles, one of the biggest impacts that the pandemic has had on society is that it forced much of the world into an existential crisis. Ever since COVID-19 made its debut, people from ...
QSR magazine

Why Product Testing is the Key to Gaining Consumer Trust

In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...
Healio

Direct-to-consumer genetic testing for cancer predisposition can have ‘pitfalls’

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Food

Consumer testing during a pandemic: From virtual focus groups to video diaries... 'Consumers really want to talk right now'

“Coronavirus has us all rethinking how we will do research this year,” says Patricia Manos, VP marketing at consumer insights and product testing specialist Curion, who says there are multiple ways to ...
Well+Good

‘I’m a Geneticist, and This Is What Direct-to-Consumer Tests Can (and Can’t) Tell You About Your Health’

Kenan Onel, MD, PhD, is the director of the Center for Cancer Prevention and Wellness and associate director of Clinical Cancer Genetics and Precision Oncology at The Tisch Cancer Institute at Mount ...
9NEWS

Consumer Reports finds concerning results in some car seat testing

DENVER — Parents know a child car seat is one of the most important products they can buy. The seats must help protect the tiniest cargo in an emergency. Consumer Reports (CR) exclusive child car seat ...