Choosing the right CRM system can drastically change how law firms and professional service firms interact with their clients and develop business. However, navigating the complex landscape of CRM ...

CRM consultants can provide value, but they're not required. Do you need an outside consultant to help you implement a CRM system for your business? The answer is: it depends. My company implements ...

Customer relationship management consultants provide independent advice on solutions for managing customer service and customer relationships. Their aim is to help clients improve customer ...

Getting professionals to input or manage contacts in CRM has always been a goal – and a real challenge. It’s time to reset those unrealistic expectations and redefine the concept of CRM success. As ...

When Mark Benioff cofounded Salesforce.com, in 1999, he loudly declared that the software-as-a-service (SaaS) model would drive into obsolescence the exorbitant installation-and-maintenance fees once ...

The old joke about management consultants as "people you hire to tell you the time that's on your watch" still rings true. When it comes to CRM consultants, though, the overwhelming impression is that ...

CHICAGO -- Customer relationship management (CRM) will define 21st century marketing as agencies listen to their clients, record what they heard and use even the simplest off-the-shelf technologies to ...

Your company`s Web site creates personalised pages for each customer, the call centre`s routing system is well streamlined and the account managers can easily access customer purchasing history. Think ...

Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

A beast of a different type, yes? I'm not trying to compare technology vendors to consulting companies or systems integrators. My standards for them were quite different. For example, their actual ...