At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. A customer relationship management ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Keep reading to find out all about the complete history of CRM and what the tools of today owe to ...

The reason is simple: Businesses live and die by their customers, and the rise of digitally driven business activity means there is a wealth of data to be used to better understand what customers want ...