Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

As a business person, you know that brand recognition is key to your success. Without customers knowing who you are and what you do, it can be difficult to make sales and grow your business. But what ...

Digital Silk, a digital agency focused on creating brand strategies, custom websites and digital marketing campaigns, has published a new article outlining the role of brand audits in evaluating brand ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...