Social media management goes beyond creating content. Keeping your official UB accounts secure, and ensuring proper protocols are in place to maintain authorized access, are among the most important ...

Social media can be a highly effective way to reach customers and build brand recognition. However, a company must use it with caution: One wrong move can mean going viral for all the wrong reasons.

Social media influencers have emerged as key players in driving the marketing efforts of companies large and small. Leveraging their vast online followings, influencers can significantly impact ...

Recently, my company had difficulty posting about particular economic events — such as unemployment numbers — due to the creative and compliance burden. The challenge was posting within enough time to ...

Social media serves an important role in helping to connect with our communities, both on and off campus, as well as increase awareness and strengthen our university’s reputation. It’s often one of ...

ROSSFORD – Social media and how to best use it to benefit your business can be mindboggling for anyone. To help businesses ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

Clear, practical guidance for responsible, professional use of social media across our university community. Whichever the social media platform, you are encouraged to review the following guidance—as ...

Social media has become a daily part of professional and personal lives. SUNY Cortland encourages the use of social media as a way to promote programs and activities. Twitter, Facebook, Instagram and ...