Marketing experts have studied attribution for many decades, with current theory dating to the 1950s work of F. Heider. It is the study of human behavior as it relates to purchasing products and ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

"Love isn't about staring at each other, but about looking forward together in the same direction," Antoine de Saint-Exupéry insightfully noted. This perspective aligns with the exploration of love’s ...