AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

You’ll find Meta AI front and center in Meta’s apps: In the Facebook Messenger app, for example, tap Chats and you’ll see a Meta AI input box right at the top, above your real life friends and family members. Tap inside that box, and you can start chatting about whatever topic you like. You can also tap Meta AI on the tab bar at the bottom.

Since late 2023, around a dozen AI Instagram and Facebook accounts created by their social media parent company Meta quietly existed on the platforms.