As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

At the W Hotel event, panellists reinforced the report’s core message: the future of social belongs to brands that treat ...

The new feature lets users create shared feeds of Reels with friends in direct messages. By extending content visibility to their followers' friends, creators anticipate significantly higher reach.

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

The influencer market, now a multi-billion industry, has undergone a reckoning. New platforms, cross-platform strategies and ...

For accounts looking to amplify their visibility and trigger Instagram's algorithm, purchased comments could serve as valuable catalysts for organic engagement. However, not all services deliver ...

While the company did find that people used Facebook less as they joined Instagram, Systrom said, the photo-sharing app boosted user engagement with Meta’s products overall. But in a 2018 memo ...